Consumer Behaviour | Marketview Reports

Consumer Spending Monthly Summary Reports for the One Mahurangi, Warkworth BID Area

// 2025 Reports //

April 2025

Spending in Warkworth for April held steady at $25.2 million, down just 0.4% on last year, despite a quieter month overall across the region. Transactions dropped 2.7%, likely influenced by public holidays—Good Friday (18 April), Easter Sunday (20 April), and ANZAC Day (25 April)—all of which had some trading restrictions. School holidays from 12 to 27 April may also have affected local shopping habits.

Accommodation spend jumped +45.9%, while Home, Hardware and Electrical declined -16.7%. International visitor spending rose significantly again (+34.9%), reinforcing tourism as a valuable driver for local business. Across Auckland, One Mahurangi ranked 15th out of 56 BIDs, holding a 2% share of regional spend.

For more detail, download the full Marketview report and BID comparison summary.

March 2025

Spending in Warkworth reached $27.0 million in March, down 1.0% compared to the same month last year, while transactions rose 2.0%, indicating smaller average purchases but steady customer activity. It’s worth noting that Easter fell in March last year (2024), but in April this year, which likely influenced the year-on-year comparison. Over the past 12 months, local spending has remained strong—up 4.8%, outperforming regional and national trends. International visitor spending rose 22.0%, and accommodation continued its upward trend (+25.0%), while the home and hardware sector declined (-12.6%). For the full breakdown, read the latest Marketview report.

February 2025

Spending in Warkworth reached $25.0 million in February, down 5.0% from the same time last year, with transactions also decreasing 4.4%. This aligns with a wider slowdown, as both Auckland (-6.4%) and national (-4.8%) spending saw similar declines. Despite this dip, 12-month spending remains up 6.0%, continuing a strong overall trend for the precinct. Accommodation spending surged (+62.9%), while home, hardware, and electrical sales dropped significantly (-37.7%). International visitors continued to contribute positively, with their spending up 24.9%. For more insights, read the

January 2025

Warkworth saw a 3.3% rise in spending this January, reaching $29.3 million, with transactions up 3.2%. This growth outpaced both the Auckland region and national trends, continuing a strong 12-month increase of 8.3% in local spending. The busiest day was 10 January, while international spending saw the biggest jump (+39.7%). However, apparel sales declined, and spending from North Shore City dropped. These insights highlight key opportunities for local businesses. For a deeper look at the trends, check out the full Marketview Summary.

If you are a registered One Mahurangi Member you can request Marketview Reports specifically related to your business and/or business sector to understand consumer spending behaviour within the One Mahurangi BID area in more detail.

Contact lauren@onemahurangi.co.nz for more information