What sort of town do we want here in Warkworth?
After a successful outcome on the Watercare issue—a challenge that could have crippled our town—we now face the familiar seasonal hurdle: winter. For many retailers and hospitality businesses, this time of year is tough.
Lauren and I recently attended the BID Managers’ Conference in Albany, joined by representatives from across Auckland and as far as Hamilton and Christchurch. It’s always valuable to connect with others doing similar work and to share experiences.
Here are some key takeaways:
- Empty retail spaces and reduced foot traffic are a common theme across all town centres in New Zealand.
- Many shoppers are spending less, and online shopping continues to take its toll.
- Infrastructure works are causing disruption, making it harder for customers to access town centres.
- Several towns are rethinking opening hours and encouraging collaboration between businesses.
While we can’t match the promotional budgets of larger associations, we can work smarter—and we can work together.
The Retail Networking Night, OPEN FOR BUSINESS, we had planned for last night had to be postponed due to the terrible weather. It will now take place on Tuesday, 20th May at the Back Bar, Bridgehouse. This is an open invitation to all Warkworth retail and hospitality businesses and anyone with an interest in the town. We’ll use the evening to connect, share ideas, and explore low-cost ways to keep things moving through winter.
We’re also running a four-week social media workshop series starting 14 May, aimed at helping you make the most of your online presence. (Watch the promotional video below!) These sessions will be practical and valuable— more details to follow.
So the question is: Do we want Warkworth to be a ghost town—or a vibrant one? The answer lies with all of us. Business owners have the power to promote both their own enterprises and the town as a whole. And as locals, choosing to buy nearby rather than online can make all the difference.
I know what I choose: A Vibrant Town.
As we always say— we are StrongerTogether.
Murray Chapman
Manager, One Mahurangi, Warkworth
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