17 Feb 2022 – Local Support as Omicron Cases Rise

Going for Gold
I have been watching a lot of the Winter Olympics, especially the efforts of our New Zealand athletes who are making us very proud to be Kiwis. Something that stood out to me while watching all the different events was that there is very little difference between first place and fourth place getters. There is a popular saying in sport: Nobody remembers the fourth place, and this is possibly quite true unless you happen to be that fourth-placed athlete!
I would say that for most athletes not being in the first three places just makes them more hungry and more determined to go for better results. It doesn’t make them throw up their hands and say, “that’s it, I quit!” because it isn’t in their DNA – they are survivors and competitors.
What does this have to do with business? Well to my mind there isn’t a lot of difference. Each and every business wants to be successful, the best it can be, and to stand out against competitors. An athlete trains harder and smarter, they use any new technology that becomes available, and they surround themselves with the best people! I believe that as a business you should be doing the same thing, and while there is a skills shortage, this is the time to upskill existing staff.
Someone said to me a long time ago, “I don’t upskill my staff because if I do, they just leave”. I said to him, “Better to train them and have them leave rather than not train them and have them stay!”
There are many online courses available and a number of Accountancy firms and Marketing companies who will assist in upskilling office staff. There are also opportunities for bringing in unskilled people with the right attitude and giving them a career path that will work both for you and them. Give it a try, you might be pleasantly surprised.

Don’t forget our Local Emergency Services Thank You Dinner that we are putting on to show the community’s appreciation and support for our local heroes. These are the people who are running towards danger while the rest of us are running away! Please have a look at the flyer below and give me a call if you are keen to be involved. We are thrilled by the number of local businesses already throwing their support behind this event. It’s shaping up to be a great occasion!
With Covid case numbers on the rapid rise and business disruptions imminent, now more than ever is the time to support our local businesses. Keep it local and help our businesses get through this by choosing to spend locally.
Let’s all go for Gold and Love Local!

Murray Chapman
Manager, One Mahurangi Business Association

Support Local, Buy Local, Employ Local, Love Local!

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